I know for a fact that not everyone in China adores pandas. But even those who aren’t smitten with them are supportive of preservation, and after the earthquake in Sichuan this spring, the wellbeing of the pandas was of great concern, much talked about in the media.
Some of the animals from the damaged preserve were relocated temporarily to the Beijing Zoo, and not long afterwards a new advertising campaign appeared in the subways stations. Of course, the “cute” factor is played up. The Chinese love “cute” almost as much as the Japanese.
I think the point is to encourage people to visit Sichuan to see the pandas once their preserve there is reopened. Naturally, one of the themes is that the pandas will be happier and better off in their native territory than in Beijing, and having seen the zoo here, I can certainly agree. I’ll eventually get around to writing about my zoo visit.
I can’t help thinking that this slogan applies to more than just pandas.